2019 American Advertising Student Award / Silver ADDY for Print Advertising
- Art Direction / Typography / Logo -
Hella Hot Sauce was born in the fiery pits of Hell. Hand crafted by Satan himself, each batch is created with the finest of artesian ingredients, cultivated from the far reaches of the underworld for an exotic heat. Hella Hot Sauce, always hot as Hell. 

photo by Caleb Enockson

Hella Hot Sauce stand with rotating spinner that changes eyes.

Concept sketches for photo shoot

Label process
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